SEASONLESS NYFW RUNWAY 2025
On February 8, 2025, SHMUiE made its runway debut with the "SEASONLESS" show at New York Fashion Week, challenging the fashion industry's reliance on seasonal drops. The show blended streetwear with militaria-inspired silhouettes and distressed layering pieces. My favorite standout was the "PANDA WORK SET," modeled by underground artist @17yuck, which embodied the brand's ethos: rebellious yet refined, rugged but wearable.
SHMUIE X GHETTO FRIENDS CUSTOMIZATION DAY 4/26/2025 LONG ISLAND CITY, NEW YORK
Shmuie x Ghetto Friends Customization Day is where you become the designer. Noe (Owner of Ghetto Friends) and I thought about creating an interactive pop-up where itβs not just come in and buy a piece. On customization day, we had different stations where you could screenprint, add studs, bottle caps, gems, etc, and turn your Shmuie x Ghetto Friends piece into a 1/1 creation.Β Shoutout to King of Taco for pulling up with two food trucks. By the way, they have the best Mexican food in New York
SHMUIE X 4GOT10 COMIC HAT
SHMUiEβ’/4GOT10β¨β¨Shmuie was featured in Season 2 Vol 3 of 4GOT10 Magazine, and has since become an extension of the 4GOT10 family. 4GOT10 stands on a few very important pillars, one of which being collaboration. This piece, the first of the larger collection of both 4GOT10 and SHMUIE. The street-styled fonts are reminiscent of graffitiβs presence in both of our brands, and the colors an homage to Chicago culture. The comic on the lining of the hat, drawn by @pinheads_sketchbook, is a testament to a childlike fascination